The Data Miner: SQL Server Data Mining News (April 2005)
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the data miner
SQL Server Data
Mining News |
April 2005
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Welcome to
the April 2005 issue of 'The Data Miner' - the official newsletter of SQL Server
Data Mining. This periodic newsletter keeps you up-to-date with the latest
happenings in the SQL Server Data Mining world and gives you useful tips to
help you get the most from SQL Server Data Mining.
In This Issue
(click topic to go directly to it):
SQL Server Data Mining Wins New Converts in Denmark
Data Mining engine development lead and evangelist-at-large
Jamie MacLennan recently returned from a trip to Copenhagen at the invitation of
the Microsoft Denmark office. What was initially supposed to be a half-day
training session for a few customers interested in learning about SQL Server
2005 Data Mining turned into a full-fledged two-day bootcamp at a dedicated
training center with about 20 people from 11 different companies.
In addition to the obvious advantages of cost, ease of use
and the platform approach, many of the attendees were impressed with the idea of
Total Model Lifetime Management - the SQL Server Data Mining
philosophy that data mining does not end when an analyst completes and verifies
a mining model: it continues on to the operationalization of the model and with
the sustained management and maintenance of the model. This is an idea that's so
familiar in the database arena and yet, completely alien to the data mining
world (prior to SQL Server Data Mining).
Several of the Danish "bootcampers" intend to move to SQL
Server 2005 Data Mining immediately, replacing expensive licenses that they
currently have for other data mining technologies.
Here's a translated
version of an upcoming article on SQL Server 2005 Data Mining in Microsoft
Denmark's magazine "Momentum" that includes insightful comments from some of
these early adopters.
SQL 2005 Data Mining Programming Article on MSDN
You know how we keep harping on the fact that SQL Server 2005
Data Mining is a platform? You'll understand why when you check out "SQL
Server Data Mining Programmability", an in-depth article by SQL Data Mining
engine developer Bogdan Crivat that covers the myriad ways you can access SQL
Server 2005 Data Mining programmatically. Bogdan not only walks you through all
the server and client APIs, including XMLA, DMX, ADOMD.NET, AMO and OLE DB, he
also delves into various data mining application scenarios. Folks, this is
essential reading if you want to write any type of DM application on SQL Server
2005!
Apollo Data Tech Launches Predictive Analytics Solution Based on SQL Server 2005 DM
In a press release earlier this month, Apollo Data
Technologies (www.apollodatatech.com)
announced their "Predictive Analytics solution that goes well beyond
difficult-to-use, off-the-shelf statistical software packages". One of the
deployments highlighted in the release was a predictive model built for
The Seattle Times Company using SQL Server 2005 Data Mining. The model enables
behavioral targeting and customer segmentation for direct marketing to new and
existing customers -- customers were segmented by news and information
consumption, as well as other data demographics.
New
Visualization Tools for Clustering and Decision Tree Models
ReportPortal 2.0 lets you visualize Microsoft Clustering and
Decision Tree mining models for SQL Server 2000. These are zero-footprint DHTML
viewers that should work with SQL Server 2005 as well. Check out the demo at
http://www.reportportal.com/Flash/mining.html. Very cool.
Microsoft
Hometown IT Mag Highlights SQL 2005 Data Mining
"Microsoft [has] strength in its ability to integrate with
developer tools to make it fast and easy to port data models into real
applications", says this article titled
Microsoft Looks to Yukon for Data Mining Gold in Redmond Magazine.
Data Mining Webcasts: New and
Upcoming
Watch this brand new on-demand MSDN webcast that features the
SQL data mining lead presenting a new
breed of applications that SQL Server 2005 Data Mining enables:
Putting the "Smart" in Smart Client: Using Data Mining for Data Validation in
Your Smart Client Applications.
And here are links to more SQL Server Data Mining live
webcasts you can tune into in the next few months:
TechNet Webcast: Overview of SQL Server 2005 Data Mining (Level 200)
Wednesday, May 25, 2005 [9:30 A.M.–11:00 A.M. Pacific
Time]
MSDN Webcast: Intelligent Applications: Embedding Data Mining in Your
Application (Level 300)
Thursday, June 30, 2005 [9:00
A.M.–10:00 A.M. Pacific Time]
MSDN Webcast: Leverage Data Mining in Integration, Analysis and Reporting Stack
of BI (Level 300)
Thursday, July 7, 2005 [1:00
P.M.–2:00 P.M. Pacific Time]
Back Issues
You can find previous issues (as well the current
edition) of this newsletter
here.
Thank you
The SQL Server Data
Mining Team
Questions
or comments? E-mail
newsletter@sqlserverdatamining.com.